TEF_Technological Education Foundation
Brand identity
Brand logo
I’ve designed the logo around the idea of combining the two elements. The italic ƒ, a symbol used in maths and functional programming to represent functions and the underscore dash _ , one of the few symbols which only exists on digital platforms. The combo represents what the foundation stands for, where education meets technology. The underscore is proportionally sized to align with the text's baseline, maintaining visual balance. The logo uses a horizontal layout and adequate spacing to ensure clarity and coherence, embodying the brand's essence of technology, programming, and mathematical precision.
Brand Colors
For the color combination, I’ve chose colors that are vibrant and dynamic, reflecting innovation and energy. Tech Blue and Light Blue evoke trust and technology, Solid Purple and Bubblegum bring creativity and boldness, Electric Cyan adds a spark of excitement, Pretty Lime offers a fresh, modern twist, and White provides balance and clarity. This palette perfectly captures the essence of a forward-thinking, tech-savvy brand.
Typography
Gilroy lends a sleek, contemporary feel to headings, while Source Code Pro enhances coding elements with clarity and precision. For Armenian text, Noto Sans ensures universal readability, underscoring TEF's commitment to inclusivity and global appeal across digital platforms.
The sum it up, the TEF brand rocks the vibrant tech savy modern look, clear, and globally accessible, embodying innovation and functionality in the digital age.
Designer: Nareg Soussani
Copywriter: Diana Gasparyan
Project manager: Levon Tadevosyan
Technological Education Foundation
Brand identity