Grüv
Brand identity
Grüv is a cutting-edge music platform that seamlessly bridges the gap between music artists and enthusiasts, offering a dynamic and immersive experience for both. The platform is a haven for emerging and established musicians alike, dedicated to propelling their careers by providing exposure and avenues for monetization.
For music artists, grüv serves as a launchpad for success. The platform goes beyond traditional streaming by actively supporting artists in gaining exposure and earning revenue. By facilitating direct connections between artists and their audience, grüv empowers musicians to share their creations with the world while earning fair compensation for their talent.
The platform's innovative features include personalized recommendation algorithms, enabling users to discover music tailored to their tastes. Additionally, grüv fosters a sense of community through social features, allowing users to share their favorite tracks, playlists, and music experiences with friends and fellow enthusiasts.
Brand logo
The logo exudes a sleek and modern aesthetic, featuring a sophisticated wordmark in the Bebas Neue font. The choice of font adds a touch of boldness and contemporary flair to the brand identity. The all-uppercase letters convey a sense of strength and clarity, aligning perfectly with the brand's mission. The black and white color scheme adds a timeless and versatile touch to the logo. Black conveys sophistication and professionalism, while white symbolizes purity and simplicity.
The overall design captures the brand's commitment to the music industry, emphasizing the connection between artists and enthusiasts. It signals a modern platform that fosters discovery, sharing, and the creation of better playlists. The "GRÜV" logo stands as a strong visual representation of a brand dedicated to empowering musicians and enhancing the music experience for users.
Brand Colors
Grüv’s colors were chosen around the platform's commitment to empower artists and curate the best listening experience to the users. The color palette that screams creativity, growth, and the connections between artists and music enthusiasts, create a visually appealing and memorable identity, capturing the pure concept of a platform dedicated to empowering musicians and enhancing the music discovery experience.
Focusing on the brand diversity, I have chosen the blend of Benzin and Montserrat fonts as the brand typography. Benzin, as the primary choice, creating a sleek and modern vibe with its clean lines and bold weu, embodying the brand's commitment to innovation. Montserrat, as a secondary font, adding versatility and readability to the visual language. Together, they create a sophisticated and modern typographic palette, reinforcing Grüv’s commitment to a seamless and engaging experience for both music creators and enthusiasts alike.
Concluding the grüv brand identity, the logotype, the typography, the dynamic color palette, and the overall brand look and feel, reflect the brands commitment to modernity and innovation and captures the essence of empowering musicians and enhancing music discovery through a seamless user experience that resonates with the vibrant spirit of the music industry, solidifying grüv as a forward-thinking platform for artists and enthusiasts alike.
Designer: Nareg Soussani
Project manager: Armen Rostomyan
Brand identity