Amour Bakes
Brand identity
A Taste of Paris, Baked with Love. Nestled in the heart of Paris, amour is more than just a bakery, it’s a celebration of sweetness, design, and indulgence. Every pastry is crafted with care, blending classic French tradition with a playful aesthetic. From the perfectly golden croissants to dreamy, pastel-hued confections, amour turns every bite into a love letter to Paris.
RootThink of amour as the bakery equivalent of a love letter—warm, inviting, and effortlessly stylish. The brand voice is charming, lighthearted, and subtly luxurious, speaking to an audience that values both quality and aesthetics. the brand embraces a warm pink palette, bold yet elegant typography, and dynamic visual elements that create a sense of joy and sophistication. Every detail—from packaging to photography—feels curated and effortlessly stylish, making amour not just a bakery, but an experience. With a charming and lighthearted tone, it speaks to those who appreciate quality, beauty, and the simple pleasure of a perfectly baked treat.
What sets amour apart is its seamless fusion of tradition and modernity. While many Parisian bakeries lean heavily into classic, ornate aesthetics, amour takes a fresh, design-forward approach. It doesn’t just sell pastries; it sells a mood, a moment, a visual experience. The brand speaks to a new generation of customers who appreciate not just great taste, but also great design.
It’s this cohesive storytelling—across packaging, signage, social media, and store design—that makes amour more than just a bakery. It’s an aspirational yet approachable lifestyle brand, where every element is thoughtfully crafted to delight both the eyes and the taste buds.
