Ameriabank
Brand refresh
Ameriabank, was founded in 2007 and headquartered in Yerevan, Armenia, stands as a pivotal player in the country's financial landscape. It provides a wide range of banking and financial services, including retail and corporate banking, investment banking, trade finance, and other financial products.
Brand logo
Ameriabank positions itself as a trusted financial partner with expertise in various areas, catering to both individual and corporate clients. This may be communicated through its brand messaging, promoting financial stability, reliability, and competence. Thus the bank's logo, color scheme, and overall visual identity contribute to its brand recognition. The design elements are chosen to convey the bank's values and create a memorable impression.
Ameriabank's green color is not only a visual element but a symbolic representation of the bank's values and principles. The lush green hue chosen for Ameriabank's brand identity embodies growth, stability, and trust—the cornerstones of its financial services. This color communicates a commitment to environmental sustainability, financial prosperity, and ethical banking practices.
Brand colors
Tpography
Ameriabank's choice of the Montserrat font for its brand is a deliberate and strategic decision that harmonizes modernity with a touch of sophistication. The clean lines and contemporary aesthetics of Montserrat align seamlessly with Ameriabank's commitment to innovation and cutting-edge financial services. This font choice communicates a sense of clarity and professionalism, reinforcing the bank's reliability and forward-thinking approach.
Ameriabank's latest social media layouts and digital assets, where innovation meets aesthetics. Designed with precision and a keen eye for contemporary trends, these digital elements redefine the bank's online presence. From refreshed social media banners to engaging digital assets, every pixel reflects Ameriabank's commitment to a modern, user-centric experience.
Ameriabank's photography style is a visual journey that unfolds human-centric and real-life moments, that speaks to its diverse audience. Every snapshot is a celebration of genuine connections, capturing authentic moments that resonate with our daily life
Photographer: Sahak Muradyan
Creative director: Nareg Soussani
Costume designer: Lilith Harutyunian
Your personal banking cards, where each card becomes a unique canvas of expression and character. Designed to break away from the conventional, Ameriabank's card collection is a vibrant spectrum of individuality. From bold hues that exude confidence to softer tones that evoke a sense of tranquility, every card is more than a financial tool—it's a reflection of personal style and preference.
3D modeling and design: Tigran Manukyan
Creative direction: Nareg Soussani, Mane Israyelyan
Ameriabank is known for its embrace of modern technology and innovation in the financial sector. Ameria banking is not just functional—it's a visual celebration of your distinct character. A journey where transactions become a canvas for self-expression, and the fusion of tech and design transforms the way you interact with your finances.
In concluding the Ameriabank Brand Refresh Design Project, the fusion of innovative design elements and strategic vision has ushered in a new era for this esteemed financial institution. Through meticulous attention to detail, from a vibrant and personalized array of bank cards to a dynamic digital presence, the brand refresh captures the essence of modern banking. Ameriabank's commitment to excellence, showcased in its refreshed logo, captivating photography, and contemporary font choices, stands as a testament to its unwavering dedication to meeting the evolving needs of its diverse clientele. This design journey unfolds as a visual narrative, breathing fresh life into the brand and setting the stage for a future where Ameriabank continues to inspire and connect with a dynamic and ever-changing world.
Creative director/ Senior designer: Nareg Soussani
Photographer: Sahak Muradyan
3D artist/Motion designer: Tigran Manukayn
Costume designer: Lilith Harutyunyan
Project manager: Ani Balasanyan & Ruzan Apresyan
Brand refresh