Brand style development
Admaker
During my journey at Picsart, I have developed the Admaker brand style from scratch, and built an entire brand identity around the already existing Admaker logo. The challenge was to create a visual language that talks the same language the prosumers and marketers talk and show the simple yet the powerful tools and features which Admaker offers to make the admaking journey more efficient and fun.
Admaker by Picsart is the future of digital creativity! An online AI-based AdMaker tool, where innovation meets simplicity. From sleek visuals to captivating copy, the tool is designed to elevate the brand presence in the ever-evolving digital landscape.
Brand logo
The Admaker logo of three rounded-end lines, in a gradient setup, intersecting to create a star shape. The logo was created and designed by designer Narek Asryan
The brand color palette is a lively mix! A rich deep purple bringing the creativity, soft pink adding a playful touch, and lively turquoise bringing in the fun vibes. Black adds a hint of professionalism, while pure white keeps it clean and fresh. It's a party of colors that makes AdMaker pop with personality and creativity! 🌈✨
Being from its umbrella brand, Picsart, the main typography, Gilroy was also chosen to be used in the admaker brand identity. I believe the font matches the brand well due to its modern, elegant design, versatility in weights and styles, high legibility, global appeal, distinctive yet neutral style, web-friendly characteristics, and alignment with contemporary design trends.
The iconography rocks a sleek mix of gray, white, and vibrant purple in line with material design. It's a modern, clean, an visually engaging combo! 🎨✨
Working on the Admaker project has been a fun and creative journey! The playful vibes which was put into the Admaker's design, perfectly reflects the joy and spirit it aims to bring to the digital landscape. It's not just a project; it's a celebration of innovation and creative expression. And a start of a new era for marketers and prosumers.
Desginer: Nareg Soussani
Design Lead and Logo Designer: Narek Asryan
Motton Designer: Margarita Kbeyan
Project manager: Gohar Hakobyan
Brand style development